Types of adverts and what they have L2 Media WORD.docx
Audio production DOCUMENTARIES L2 Media WORD.docx
Brands, logos, and slogans.
What are the definitions of brands, logos, and slogans? Use your own words.
Brands: A brand is a name given to any company or business product, service, or concept primarily designed to attract people to a particular item (e.g., a watch, drink, or cigarette).
Logos: A logo is a small but simple symbol or emblem that an organization or company uses to add a finishing touch to its assigned work by adding art and colour.
Slogans: A slogan is a short but easy phrase or sentence idea commonly used in advertising, either by a political organization like a party or by a manufacturer. Both organizations design their own phrases relating to their party or product.
Find four different logos that interest me as a viewer. Give a reason why I decided to pick each respective one.
Logo no. 1: the 'Pokémon' franchise's logo
The reason this logo interests me:
This logo interests me because of how simple it is made. By that, I mean the logo could have been sticky and messy but the fact it is only comprised of yellow for the letters and blue for the tracings around the letters makes it less complicated for a design plus this franchise gives me too much nostalgia.
Logo no. 2 the 'Costco' logo
The reason this logo interests me:
This logo interests me because of the same reasoning as the previous one (it is simple and not too messy). However, the main difference is that the red letters don't have any tracings around them and not to mention this is one of my favorite places to do some expensive shopping.
Logo no. 3 the 'Kopparberg' cider logo
The reason this logo interests me:
This logo interests me because of its catchy slogan/marketing campaign as well as making it not too long, or too short for an alcoholic beverage name (exactly 10 letters long).
Logo no. 4 the 'Popeyes' restaurant logo
The reason this logo interests me:
This logo interests me because it resembles itself perfectly as an American fast-food restaurant. Some examples of that include the chicken in the center of the circle to show it is a chicken shop, showing off a primary setting for their specific items (Louisiana USA), and having their introduced year showcased in the circle (1972 introduced on the 12th of June that year).
Which popular logo do I think is the most successful and why?
In my personal opinion, I anticipate that the most successful logo is the Amazon delivery logo. The reason why I think that the Amazon logo is the most successful is because not only it is just plain white letters with a curvy smiley arrow underneath but it is also popularly used for online shopping and is famously known for its executive chairman and founder Jeff Bezos who is one of the world's richest billionaires of all time.
Find 2 examples of logos that are not the best designs and explain why they might not be good.
The reason why I think this logo is not a good design:
I dislike the design of this logo and I don't think it is a good design because of the look the cow gives me when seeing its logo, especially since it is red (not a fitting colour for laughter/laughing in my opinion), it's feeling like it wants to annoy me.
Logo 2: the Lloyds bank logo
The reason why I think this logo is not a good design:
I dislike the design of this logo and I don't think it's a good design because of how bland it looks besides the green in my opinion, it could have had more added textures and/or colours to make the logo look a bit more intriguing to me.
What makes a good or bad logo?
Good logo:
Bad logo:
Product names and sketches for my packaging research
The image shown below of my indicated planning for a potential new logo/design.
The functions of packaging
1. Protection
Definition: protective packaging is a type of defensive material or design that can block any products within their boxes/parcels from any sources of damage/destruction when a deliverer is tasked to ship or store the contained product (e.g., bubble wrap or airbags).
2. Containment
Definition: Containment packaging is a complex term for storing a certain kind of product inside a box or parcel during delivery times or periods.
3. Identification
Definition: Identification in the packaging industry is a simple process of ensuring or double/triple checking a specific delivery to make it entirely sure that everything within it is 100% correct (e.g., the product in the package or the address or name for whom the delivery belongs to).
4. Transportation
Definition: Also known as transit packaging, transportation packaging is a component of the delivery process of someone's designated order and is also a term used for shielding the product's surroundings or factors when being delivered inside a vehicle such as a car, a truck, or a van.
5. Stacking
Definition: Stacking packaging refers to a column/area where boxes/parcels are topped up from themselves while maintaining steadiness with hard, sturdy materials like wood or steel (provided there is room left for extras).
Packaging research.
Talking heads 'Nike' advert filming.
What are the three advertising structures? What does each one consist of?
The three different advertising structures are:
- Narrative
- Talking Heads
- Documentary
Narrative:
Narratives in adverts usually consist of an unfolding story feature, at least 1 different character showing off a certain product/service, and having various kinds of settings for if those adverts were either a realistic or non-realistic narrative (e.g., the realistic would be set in the real-life world).
Talking Heads:
Talking heads in adverts mostly use the following things: showing off at least 1 person's mid-shot camera recordings of a certain product/service and their feelings, using a product's intended purpose on video (e.g., eating a popular snack like Walkers), and presenting/talking about everything else there is to do with that exact product/service.
Documentary:
Documentaries (although similar to narratives), present life-long events (can involve a flashback or flashforward) that are based on real-life occurrences while also speaking about the story of what happened in the first place to interest the advert's viewers.
Not to mention, those adverts don't do what narratives and talking heads do, which is to demonstrate a product. Instead, documentaries try to spread dangerous awareness of what could happen to you in the future (like the 'not wearing a seatbelt' example).
What kind of advert were you asked to shoot? How did you feel about this task? What did you plan on your storyboard? How difficult was planning with your team?
At that point during this task, I was given two options on what I wanted to shoot. The two options offered to me were a choice between doing an advert on Lemsip medication or on Nike trainers; out of those two, I chose the Nike trainers.
When it came to my feelings about doing this task, I felt like I was stuck on what to do for recording my Nike advert but eventually, with my team, I felt good enough to complete my part of the recording (the first piece of the script describing Nike's trainers) with a good amount of time left throughout the process of this task.
How did your footage come out? After reviewing it, which shots are you the happiest with? What shots did you plan that were easy to shoot? What was the biggest issue you faced when filming with your team?
Firstly, in my opinion, I think that the footage came out as average as there were some mess-ups and a bit of stuttering within reading all of the team's parts of the prescribed script but most of it was off-camera and not edited in with the final project.
Next, when it came to which shots I was the most impressed with, I think the best shots me and my team took were both the start with myself reading the first part of the script with no problems, the showcase of the Nike Trainer shown at by roughly the end of the video, and the introduction of the trainer shown by my teammate before the end.
Then, there was only one video shot that I planned on being the easiest to shoot and that was the Nike trainer being the targeted item on the spin-wheeling table in the recording studio during the process of getting our advert completed.
Finally, the biggest issue that I faced when filming the advert with my team was being able to figure out what sections of the video would be ideal for our likings/interests. However, in the end,d we all managed to put everybody in a specific order with me first and my teammates after me as I was confident with starting off the script and encouraging the others to follow on with the topic of our advert (Nike Trainers).
The completed and edited Talking Heads 'Nike' advert.
Created using Adobe Premiere Pro.
Reflective writing:
For this practical activity, I used …
- A script containing the lines I used ('It's a mindset, a focus, a deep-seated spirit').
- A digital camera for recording all of the voiceovers/lines.
- A table with wheels for showcasing the primary target the 'Nike Trainer'.
The main tools I used for this software were …
- Microsoft Word/a Word document for planning out the advert's script.
- Adobe Premiere Pro for editing out the unnecessary parts of the video
When I look at the final outcome, I think that the entire advert from start to end was good however, I think that there could have been a bit more eye contact from my team towards the camera when recording the project because a couple of my team members were not exactly looking closely at the camera when they had their turn at speaking their lines, that could be overall improved on in a later task.
The part that hasn't turned out well has been the process of trying to upload/export my edited Nike advert video from Adobe Premier Pro onto my Blogger Every I have attempted to get this onto my Blogger, it keeps reading 'your video upload did not complete' but when I manage to find out which computer has my saved video, I am going to try and upload it again and hope it works.
The part of the lesson that I found the most interesting was being able to have the choice of choosing between 2 different brands for an advert (choices being Lemsip a medication brand or Nike a sportswear brand), and having chosen Nike because in my opinion, has the better product, logo, and users and is also what my team agreed on to do for this group assignment.
When I look at future work/video work, the main thing I want to practice more of is getting used to the fact that I might end up having more group projects throughout my time in this course. The main reason for this is that I dislike having to work as a team/in a group and prefer to work on a solo task so if I were to practice more of a weakness I have in more future assignments I think it might be contributing and warming up to more group projects throughout my time to come when doing coursework.
Rotoscoping experiments
Reflective writing:
Rotoscope refers to …
The rotoscope refers to a computing technique used in animation/animating that can also use a tracing method like using colouring materials and lighting over a recorded piece of video footage.
The main tools I used in the software were …
The layers, the onion skin, the keyframes, and both the classic and fluid brush tools. All of these tools were used in Adobe Animate to edit some bits of a talking heads advert example.
When I look at the final outcome, I think that …
As of today (8th of January 2025) when I completed the first few adjustments of my version of the example advert, I think that the new features (e.g., the green germs and the red infected rash) were good. It is due to an idea I came up with by experimenting with the subject sneezing and spreading the germs while catching it in his hand.
The part that I had difficulty with was …
The main part I had problems with throughout the process of this task was experiencing a moment where my Adobe Animate software either asked me to unlock one of the layers which was unnecessary at the time I was working on it or stuck to being stuck into using my brush tool and getting a message saying to 'unlock and view the additional layer which was fully covered with a green drawing. But after some persevering with mouse clicks and attempting to draw a picture in the video, the unlocking layer issue eventually stopped and the brush tool was working like normal for the rest of the assignment.
The part of the process that I found most interesting was …
The main part of the task that I found the most interesting was coming up with the idea of making my own version of the example added video by changing a couple of the drawings (e.g., the headache into a sickness) and changing some settings of the keyframes to make my drawings stand out longer by making them around 2-4 frames per second instead of 1.
When I think of my brand advert I'm going to make, … (PLUS, how much could you potentially use this skill)
Advert plan: a water brand called 'Biotic Bubbles'.
My rotoscoping Premier Pro example (uploaded to YouTube unlisted)
My Biotic Bubbles logo design on Adobe Illustrator (my chosen sketch)
Description of the logo:
Biotic Bubbles brand: water bottle/drink of water.
Biotic Bubbles slogan: 'Taste the salty breeze' (found on the bottom bubble).
Biotic Bubbles logo: 3 bubbles on a pile of sand with a sea-salty wave about to splash them.
How the logo was made:
This logo was made as an idea for another brand of water that has its origins in France (with the Guerande salt marsh mention and the slogan involving salt) as not only I am part-French myself but also that France is one of five major countries with the most exported bottled water productions of all-time alongside the United States, China, Italy, and Fiji.
Link to this fact: https://www.google.com/search?q=top+water+brand+producing+countries
My finished logo evaluation:
Questions:
1. In what way is your logo suitable for your target audience and your product?
2. How did you find using the software - What specific software tools and techniques did you use to make a successful logo?
Softwares: Adobe InDesign and Adobe Photoshop
The way how I found both of the softwares I used was alright to say the least, InDesign was easy to manage and when I eventually finished the rest of the brand off in Photoshop it went alright with the lighting and adding the final touches until being exported and saved to my documents.
3. How have you planned and experimented with the logo design?
VS I first started off by making 3 different sketch examples of what kind of logo and branding I wanted to create for this task.
My drawn-out logo designs consisted of a water brand called Biotic Bubbles, a bath salt brand called Reflexation and a vape brand called Friendly Cloud Bars and after some consideration I went for the Biotic Bubbles water brand.
The main reason why is because I figured I would try to make a rival for the popular water brand Evian as I have the same country of origin but a different backstory with the Guerande salt marshes instead of Evian's shore of Lake Geneva. Plus, the name uses alliteration which in my opinion would interest my target audience the most out of the other 2 ideas.
4. What skills do you feel you need to develop further?
I only have a few skills whilst I am in this media course that I feel like I need to enhance on and those skills are my abilities on using Adobe Photoshop due to it being one of the only computing softwares I am not easily able to use as in my eyes, it is mostly harder than softwares like Adobe Premiere Pro, Adobe Animate and especially Adobe InDesign for example.
5. What could you have done better if you had more time?
To be honest, if I was to question myself, "What could I have been done better about my logo if I had more time?" I would likely answer myself with providing a bit of evidence that the brand I made has a French origin (e.g., the French flag or anything else that the French culture has).
6. Did you have any problems? How did you overcome them?
I did not have many issues on anything that I did with my branding and saving/exporting during the time I managed to complete this assignment.
Brand advert brief / Synopsis writing
My 2 synopsis (summary) example ideas for my Biotic Bubbles advert:
Synopsis 1: "Feast your eyes on a brand-new type of spring, and slightly salted drink of water as it is made to make your mouth water with great benefits for your human skin".
The advert opens with a spread of falling water being added to a bottle showing off the sparkles of small salt in the process.
Synopsis 2: "Everybody's favourite type of drink to have to stay hydrated has just introduced a pure, organic, and tiny-saltier version that attempts to keep the public both mentally and physically alive and well".
The advert opens with the same exact thing as synopsis 1.
Notes:
- The final piece should be between 15-30 seconds of run-time.
- It must include at least 2 pieces of original filmed footage.
- It must include an animated version of the logo I produced with any Adobe software.
- It must include at least one shot that has rotoscoping.
- It must finally incorporate at least one of the same audio that I produced for my radio advert.
COMPLETED BIOTIC BUBBLES TV ADVERT (ADOBE PREMIERE PRO)
My finished TV advert evaluation:
Questions:
1. How did you prepare for making your advert?
I prepared myself to make this advert by thinking of what my settings would be (in the end, I went with underwater bubbles at the start, a salt marsh in the middle of the advert, and a seaside/beach at the end) and getting myself some experience of using Adobe Premiere Pro as that was the computing software I used to export this advert (but first unlisted it on YouTube).
2. How did you find using the software? What specific software tools and techniques did you use to make a successful animation?
Software used listed: Adobe Animate, Adobe Audition, and Adobe Premiere Pro.
I found using these softwares to be easy and tricky at the same time. When I say easy and tricky, I mean that Animate was the easiest to get this assignment done, and the other 2 took some time to figure out, but I managed to complete it in the end, with Audition and Premiere Pro being the trickier ones.
As for what specific software tools and techniques I used throughout this process, for Animate, I used a mix of both the fluid and classic brush tools as well as the pain bucket tool for filling in the surrounded colour. For Audition, I used sound effects from a linked website I was given, the voiceover for my advert I recorded on a previous day, and a completed session of Multitrack where I saved this work. Finally, for Premiere Pro, I didn't really use the tools there; I only used it for pasting my previous works from Audition and Animate, respectively.
3. How would you improve the final result if you had more time?
If I were to improve my final result for my concluded TV advert, I would try and attempt to put the brand name on top of my water bottle by the end of the video so people can see that the water brand is called 'Biotic Bubbles' and not something else, other than that I think everything else should be fine.
4. What is the most successful part of it?
I am not entirely sure what was the most successful part of my TV advert but if I was to choose one thing that was the most successful, I would say the first scene of the bubbles and the water perfectly showcasing the sound effect I used with the time frame of my YouTube video being right on point.
5. Did you have any problems? How did you overcome them?
As mentioned earlier in question 2, the main problems I had throughout making this TV advert was trying to get used to the mechanics of how Adobe Audition and Adobe Premiere Pro worked, and I overcame them by seeking some advice from my teachers about how I work out the software when I continued in on the process of my saved and exported video.
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