Website analysis
Website link: https://www.evian.com/en_gb/
Questions:
What is the website for?
The website for the popular water brand Evian provides viewers with all the necessary information about the brand's different products and its sustainability (e.g., packaging waste and recycling).
What is the layout used for this website?
Just like the first question, the Evian website has a layout that emphasizes the sustainability of the product and other aspects, such as the types of bottles they use, sponsorships/collaborations it has had (e.g., its collaboration with Pharrell Williams using the phrase 'Fountain of Youth'), and the origins/history of how the water brand was first introduced (founded from the Cachet Spring in the French Alps).
What are the colours used for this website?
Also popularly used in its logo design, the colours that are used for the Evian website are red (for the letters), blue (for the French Alps), light pink (mainly seen as the background on the website), white (for Evian's different sections on the website) and some bits of grey (for the writing/words).
What typefaces are used for this website?
Even if there is more than just one, the primary typeface that is used on Evian's main website is a popular sans-serif font called Helvetica. The main reason why Evian mainly uses the Helvetica font instead of others that were choosable is because of the font's design (especially in the brand's case) as it is clean, legible, and simple for the viewers to read (e.g., of Helvetica - Helvetica)
What animations are used for this website?
What is the logo/identity of the website I chose?
When it comes to the logo/identity of the Evian website, the famous water brand mostly consisted of a few of the same things used for question 3 of this task but instead, the identity is its targeting for being centred around the natural mineral side of the liquid and its youthful spirit/young fans of the product since its release to the public.
The text - what does it say about the website?
The text that is used for the Evian website is popularly known for describing what the brand creates, the brand's efforts on its sustainability, and the various amounts of partnerships/sponsorships it has had (examples listed in other questions).
The different pages are found on the website.
The pages/sections on the Evian website are as follows from top to bottom (as of 29th of January 2025):
Page 1: The details of the water brand and its origins.
Page 2: a most recent ' Welcome to the Mountain of Youth' campaign that uses the brand's slogan - 'Live Young'.
Page 3: The history of how Evian has been the official water of the Wimbledon championships since 2008.
Page 4: The collaboration of the water and American singer-songwriter Pharrell Williams.
Page 5: The introduction of sparkling water to Evian's product list.
Page 6: the newly introduced click bottle cap, which regards some of their bottles, like the 75cl ones, as it has a red lid.
Page 7: shows how their brand is Corporate certified.
Page 8 - Final page: an example list of some of the brand's conveniently sized products/bottle range.
What are the other types of content/features featured on the website?
What grabs my attention about the website of my choice?
There is only one thing on the website that grabs my attention the most than the others, and that thing is the different kinds of products they do as there is a massive range of them starting from the 33cl-1.5l bottles all the way until the taller ones that I feel like almost nobody has ever seen/heard of.
What would the brand appeal to its audience?
There are a bunch of things that the water brand Evian would appeal to all of its audience members. Those from the UK, those from France (the country it originates from), and even those from other countries,s and those things include:
- Its responsibility is to keep everyone's health in good condition.
Example: the ingredients the product uses, such as calcium, magnesium, and potassium, which are minerals, and prove tthathe water is a natural mineral water. Calcium is good for building strong teeth and bones, Magnesium is an enzyme that helps detoxify the body, and Potassium helps with blood pressure and heart rhythm.
- It is important to keep the word 'youthful' as one of their most convenient words for the product.
Example: one of their global campaigns - 'The Mountain of Youth', Pharrell Williams - 'Fountain of Youth' partnership (found in question 2), and their 'Live Young' slogan, which encourages and influences people to embrace a youthful lifestyle.
- Its success is in making its target audience people/customers who want to have a healthy lifestyle.
Example: making key points about the water brand's perspective/point of view of their targeted benefits such as having maintained hydration for all its customers, being a family-friendly option for both adults and children to get into, and the fact that the brand goes through an effort to make our environment a good place.
MY COMPLETED WIX WEBSITE FOR MY BIOTIC BUBBLES BRAND
MY WIX BIOTIC BUBBLES WEBSITE EVALUATION (Late - 12/5/2025)
Questions: (NOTE: no AI was used throughout the process of this task)
1. Is the final website's design intriguing and family-friendly in my own words?
Even though this assignment was past due throughout the earlier parts of the course, yes, my final website's design is both intriguing and family-friendly and in my opinion, its because my brand mainly targets around pure and refreshing water which is one of the main important things for everybody who lives on Earth to survive on.
2. How would you describe this website in your own words?
I would describe my website in my own words as simplistic, brightly colourful, and adventurous. My reasonings for why I would describe my website by those words are:
Simplistic: the main colours I used which were blue for my background and logo, and yellow for my writing/words and logo.
Brightly colourful: alongside my blue and yellow, my advertisement contains some red, green, and grey for my salt marshes.
Adventurous: there is a scuba-diver under the water which gives me the impression of exploring the salty waters.
3. Does this website match your targeted audience range?
To be honest, I don't know if my website matches my targeted audience range. My website is colourful and simple which can appeal to both kids and adults but at the same time, it is mostly bland - just my brandings, Adobe advert, and slogan which might not interest my targeted audience in the slightiest.
4. Is the content of your website clear, concise, and easy to read?
Even if my website is lacking a lot more content than it should have, I would argue yes, the content I have as of now, is clear, concise, and easy to read. I only really have one bit of text which leads you to my Adobe Animate advertisement and my slogan but both of them are clear as it tells you where my advert is and some details of my Biotic Bubbles branding.
5. Throughout the process of this task, were there any technical difficulties regarding your website?
At the start of this task when it was set, Yes definitely, it was due to me not having a clue on what I was supposed to be doing as I had previously no experience with using Wix's software, but in terms of technical difficulties, no not really, when I worked on this task all I had to do was get my water brand into the website by going into my File Explorer and putting in messages/text to greatly describe what my branding had to offer (even if I was low on my time-managing there).
6. Does this website align with my brand of choice and its personal information?
In my personal opinion, Yes it does align with my brand of choice, as I mentioned previously, as my website's background cover is under the water which is where my water brand originates (even if its in the wrong country) and it specialises in gifting out salt-electrolyted water to the public if it were to be marketed.
7. If I were to redo this task again, what would I do to improve it?
Seeing as near the end of the task I was starting to get used to how Wix works as a computing software, if I was to redo this task again, I would improve myself with these following things:
- Adding more content - there is almost absolutely nothing relevant besides my advert in my website.
- Improving the amount of time I took to do it again - I only did it for 1 day only and it was last Friday (9/5/2025).
- Watch some tutorials of how Wix properly works - as mentioned I had no experience with using the software.
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